BEER BEER
Visual Identity - Stationery - Packaging
Beer Beer is a brewing company focused on delivering beer that tastes like beer. They required visual identity and packaging that reflects their straightforward process. I embraced the natural grit and grime you’d find on plain white packaging from shipping and handling, by manipulating old beer boxes with rips, tape, vinyl sticker film and glue. My handcrafted and artistic approach to minimal packaging gives the brand an authentic look and feel.
I created a lettermark logo by combining two ‘B’s with a handle to symbolise a beer mug. A minimal perspective to suit the brand promise, authenticity and direct process.
I created a lettermark logo by combining two ‘B’s with a handle to symbolise a beer mug. A minimal perspective to suit the brand promise, authenticity and direct process.
