THE ART OF VISUAL IDENTITY
Visual identity is the visual representation of a brand.
It's much more than your logo, it’s your colour palettes, typography, supporting graphics, icons, photography and images, just to name a few potential visual assets. When a brand strategy is put in place, all of the visual assets can shine in front of your target audience with consistency to develop brand recognition.
First impressions last.
Your brand’s visual identity is often the first thing that influences perception of your brand personality. That’s why high-level research is important for both brand and audience to determine the best visual approach.
5 key points for your brand's visual identity - Differentiation, Relatable, Reliable, Consistency, Loyalty.
5 key points for your brand's logo design - Appropriate, Distinct, Simple, Versatile, Memorable.
Take the beauty from the inside and present it on the outside, that's the art of visual identity.
TESTIMONIALS
- ECO Printing
"Collaborating with Shayne on our logo and branding was a fantastic experience. He brought a sense of artistry and a depth of concept that went beyond what we could have imagined for our eco-friendly print company. It was clear from the start Shayne saw the bigger picture and created something that reflects our values in a subtle, beautiful way. We're so grateful for his vision and creative talent!" - Mariel Casro, ECO Printing
- The Printstitution
"Shayne created something incredible with my logo— a toy rabbit that is also a rubber duck. It’s not just cool; it perfectly captures the philosophy of my 3D printing business: that “stuff can be two things” just like the designs we create—a lamp that’s also art, or a practical item with a twist—this logo is clever, unexpected, and thought-provoking. Working with Shayne was a seamless process, and he brought his concept to life in a way that feels fresh and meaningful." - Jeremy Stephens, The Printstitution