THE ART OF VISUAL IDENTITY
Visual identity is the visual representation of a brand.
It's much more than your logo, it’s your colour palettes, typography, supporting graphics, icons, photography and images, just to name a few potential visual assets. When a brand strategy is put in place, all of the visual assets can shine in front of your target audience with consistency to develop brand recognition.
First impressions last.
Your brand’s visual identity is often the first thing that influences perception of your brand personality. That’s why high-level research is important for both brand and audience to determine the best visual approach.
5 key points for your brand's visual identity - Differentiation, Relatable, Reliable, Consistency, Loyalty.
5 key points for your brand's logo design - Appropriate, Distinct, Simple, Versatile, Memorable.
Take the beauty from the inside and present it on the outside, that's the art of visual identity.
SHAYNECS
Hi, I’m Shayne, originally from New Zealand but I’ve always called Australia home. Art has always been my passion and driving force, leading me to explore visual communication and eventually pursue a career as a graphic designer after earning an advanced diploma in visual communication.
As an artist, I find immense joy in creating and expressing myself through various mediums. My artwork has been featured in exhibitions around town, where I love sharing my unique perspective and connecting with others through creativity.
In my design work, I specialise in corporate identity. I thrive on translating the essence of a brand into visually compelling designs that resonate with its audience. It’s about blending creativity with strategic thinking to craft identities that stand out in the marketplace.
When I’m not immersed in art or design projects, you can often find me playing inline hockey. There’s something exhilarating about flying around the rink and being part of a team. Off the rink, I’m passionate about music, particularly playing drums, where I find rhythm and inspiration.
My journey as both an artist and graphic designer is fueled by a deep-seated passion for creativity and a desire to make a meaningful impact through visual storytelling. I’m constantly exploring new ideas and techniques to push the boundaries of both art and design.
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TESTIMONIALS
- ECO Printing
"Collaborating with Shayne on our logo and branding was a fantastic experience. He brought a sense of artistry and a depth of concept that went beyond what we could have imagined for our eco-friendly print company. It was clear from the start Shayne saw the bigger picture and created something that reflects our values in a subtle, beautiful way. We're so grateful for his vision and creative talent!"
- The Printstitution
"Shayne created something incredible with my logo— a toy rabbit that is also a rubber duck. It’s not just cool; it perfectly captures the philosophy of my 3D printing business: that “stuff can be two things” just like the designs we create—a lamp that’s also art, or a practical item with a twist—this logo is clever, unexpected, and thought-provoking. Working with Shayne was a seamless process, and he brought his concept to life in a way that feels fresh and meaningful."